Branding Essentials Bundle

Branding Essentials Bundle

This bundle brings together two foundational books from the Essentials collection, designed to help you understand what a brand actually is and how to shape it deliberately.

You Are the Product reframes branding as meaning, not marketing. It explains why perception shapes behavior, why trust is the real currency, and why people choose symbols before features. It gives you the language and mental models to understand how brands work at a psychological level.

Control Your Reputation turns that understanding into intention. It shows you how to define what you stand for, make it legible to others, and protect it over time. Rather than chasing attention or trends, it teaches you how to design coherence and consistency around your name or work.

Together, these books form the branding layer of the system. They are short, focused, and built to be applied thoughtfully, not consumed quickly.

If you want to build a brand people actually care about, this is the place to start.

Includes:
– You Are the Product
– Control Your Reputation

Save 25% when purchased as a bundle.