Media Essentials Bundle

Media Essentials Bundle

This bundle brings together two core books from the Essentials collection, focused on visibility, attention, and how ideas travel in the modern media environment.

The Attention Trap breaks down how the attention economy actually works. It explains why visibility alone is not value, how platforms shape behavior, and why chasing reach without meaning often leads to distortion, burnout, and fragility. It helps you see media clearly, without naïveté or hype.

Stay Visible shows how to participate in media without losing coherence. It focuses on designing signal, choosing the right environments, and building visibility that compounds trust rather than dependence. Instead of chasing trends, it teaches how to remain legible, consistent, and remembered over time.

Together, these books form the media layer of the system. They are not about growth hacks or content tactics. They are about understanding attention, respecting its cost, and using visibility deliberately.

If you want to be seen without being consumed, this bundle gives you the framework.

Includes:
– The Attention Trap
– Stay Visible

Save 25% when purchased as a bundle.